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Natural Made Gentle

JOHNSON’S® baby brand has more than a century of helping mothers care for their babies. And we brought that expertise to develop our BEST FOR BABY NATURALS Standard that assures mothers that each of our JOHNSON’S® NATURAL® products is specially formulated and comprehensively evaluated to ensure it is mild and gentle for your baby.


The JOHNSON’S® NATURAL® product line includes three products for babies. These products contain:

  • At least 98% naturally derived ingredients
  • Our first-ever naturally derived NO MORE TEARS® formula
  • Our ALLERFREE™ fragrance, which is free from known allergens and rooted in natural ingredients

The products are dermatologist tested, contain no irritating essential oils and are dye free and paraben free.

Our Commitment to the Planet

We love babies as much as we love nature. That's why we at the JOHNSON'S® Brand are committed to preserving our earth's natural resources. So that our babies, and our babies' babies, can grow up in a healthy world.

  • Johnson & Johnson Consumer Companies, Inc. does not test products on animals
  • JOHNSON'S® Brand uses post-recycled materials to conserves energy and water in our production methods
  • JOHNSON'S® NATURAL® products have up to 60% Post-Consumer Recycled (PCR) packaging
  • JOHNSON'S® Brand supports the growth and use of sustainable palm oil

JOHNSON'S® Brand is committed to preserving the earth's valuable natural resources. Learn more about our dedication to creating a healthy future for baby and generations to come.

*Use of the Natural Products Association trademark does not imply an endorsement or certification of any JOHNSON'S® NATURAL® product.